Vice News Tonight and ViceNews.com were built around one unified design system—enabling teams across the oragnization to publish visual content throughout the day and deliver 25 minutes of graphics-rich video to HBO every weeknight. This is a brief case study of the system.

Voice

Vice News Tonight (VNT) has no anchor. Instead, the design organizes, orients, and speaks.
2017 reel

Episode structure

Each episode's timeline is a set of news stories within a stream-like graphic space. The graphics between and within video segments are like connective tissue with distinct functions:

Intros set the stage with just enough context before jumping into the real story.

Graphics within segments augment video and guide viewers.

Animated features are stand-alone segments, for abstract concepts, or for stories that may not have the right footage.

Examples:

Transition graphics tune the show's pace and mood, and unify the segments as one episode.

Graphic library

Most graphic sequences are combinations of templated parts. To keep up with the daily firehose of news, everyone collaborates through this language of modular templates (including producers, editors, writers, and technicians). This keeps a cohesive look, while saving designers time for more bespoke pieces.

Annotations

Maps

Icons

Big numbers

Headshots

Sidebars

Containers

Charts

Timelines

Design principles

Video news graphics have five main functions:

1. Orient

To help viewers navigate stories and episodes, with titles and labels.

2. Recall

To build ideas and help viewers retain info.

3. Cite

To show artifacts and reported material

4. Emphasize

To accent key ideas

5. Explain

To show complex processes and systems, with diagrams, dataviz, and a few puppets.

Website

VNT and ViceNews.com follow the same grid, typography, and motion rules. This makes it easy to swap content and layouts on the fly, while the two platforms co-evolve as one.

Interactive motion

ViceNews.com has reactive scroll animations baked into every page.

Cover builder

The design team produces internal tools to delegate visuals. This cover builder lets web editors customize their story's style within on-brand parameters.